Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may pitch a fit, but heck, it’ll be worth it! Here’s how it’s done:
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In her article on content optimization, Director of Natural Search Consulting PJ Fusco discussed how important it was to have keyword themes. As she mentions in this article, where she reviews different keyword suggestion tools on ClickZ, PJ writes, “to be found for the right words on any site, you must undergo regular, extensive keyword research to understand what words people use when they search for your goods and services.”
From Google Trends to Quintura, get an inside look at these free keyword suggestion tools that can help you with content optimization for your site. Read the full review of these tools at ClickZ here.
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I’ve run across a number of local business sites which offer event calendars of some sort, and many of these companies may not be aware that they can and should add hCalendar Microformat to their pages to further optimize them for both search and user experience. I’ve previously recommended hCard Microformat for optimizing local business sites, and hCalendar can offer similar advantages, particularly as the evolution of blended search results continues.
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AMA Marketing Workshop — St Pete Beach, FL
During this rich presentation, spanning Search Engine Optimization fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…
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In this month’s edition of the SEO Report Card on Practical eCommerce, Netconcepts Jeff Muendel takes an in-depth look at Seenon.com, a celebrity fashion site. From home page content to what Jeff calls “an attractive and aggressive design,” this is a good website audit to read for the trendy and stylish.
This month’s report card website is Seenon.com, an ecommerce site that tracks the fashion tendencies of the famous and sells those garments and accoutrements to interested consumers. The site is pleasant to the eye and has an exciting, almost urgent feel to it, but how does it do in terms of search engine optimization? Not bad at all actually, and to that end, I thought it would serve as a good example of attractive and aggressive design that does not come at the expense of SEO.
For more about this fashion site web audit, visit Practical eCommerce here.
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Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”
Watch Stephan and Avinash’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).
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SMX West — Santa Clara, CA
Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.
Moderator: Detlev Johnson, CEO, Search Return
Speakers:
Brian Combs, Founder and Senior Vice President, Apogee Search
Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc.
Stephan Spencer, President, Netconcepts
Navneet Virk, Director of Search Marketing, Roundarch
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SMX West — Santa Clara, CA
If SEO 1.0 is about ensuring that 1990s-era web design techniques (such as tables and frames) are modified to minimize search engine ranking issues, then Web 2.0 is all about addressing how you can make your sites search-engine friendly with new technology. CSS, AJAX and other dynamic design techniques can give search engines fits; SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.
Moderator: Stephan Spencer, President, Netconcepts
Speakers:
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Nathan Buggia, Lead Program Manager, Live Search Webmaster Central, Microsoft
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In this in-depth article about content optimization on ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco, digs deep into this essential part of SEO.
Content optimization is about prominently incorporating targeted keywords and keyword phrases into the copy on each page to appeal to prospects searching for your goods and services. Doing so ensures your content has a chance to be found for all the right words. Ideally, these are highly searched terms and phrases that convert. That’s where keyword research comes into play when optimizing your site’s content.
Before you dig into keyword research to determine how well targeted your content is and what the size of your keyword market is, there are a few basic skills to add to your repertoire. Fundamental content optimization skills include:
* How to compile keyword research.
* How to measure content optimization efforts.
* Some basic copywriting knowledge.
* Basic HTML coding and basic SEO knowledge.
* A commitment to optimizing content — efforts will pay off!
For more about content optimization, read the full article at ClickZ here.
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SMX West — Santa Clara, CA
The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.
Moderator: Vanessa Fox, Features Editor, Search Engine Land
Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter
Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping
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